Beyond the Bottom Line: How Black-Owned Businesses Can Drive Social and Economic Change
In today’s fast-paced business environment, staying ahead requires innovation.
Learn. Invest. Community. Wealth
All from $1
17 lessons in 8 languages. FREE trading until Dec 31, 2025.
U.S. securities products and services through ChoiceTrade, a broker-dealer registered with the U.S. Securities and Exchange Commission.
At Wekeza, we empower communities across every stage of life. From schools shaping the next generation, to youth learning financial skills, to adults building wealth, and cities and financial institutions driving community growth—we provide tailored financial education and consulting that meets each group’s unique needs.
- Serves the United States, Africa, and the Caribbean
- Multilingual financial education for youth and adults
- Access to financial services
- Global community connections
- Licensed financial and legal professionals
- Partner with schools, cities, and financial institutions
Wekeza
LEARN
- 17 financial lessons — What is investing? How do stocks work? How to build wealth?
- 8 languages — Learn in the language you understand best
- Start from zero — No prior knowledge needed
- Learn at your pace — 10-15 minutes per lesson, complete anytime
- Community support — Ask questions, get help from others
- Free to start — Begin learning today, no credit card needed
Available in these languages:
🇬🇧 English
🇫🇷 French
🇳🇬 Hausa
🇰🇪 Swahili
🇬🇭 Twi
🇸🇳 Wolof
🇳🇬 Yoruba
🇿🇦 Zulu
Wekeza
INVEST (Mobile App)
- U.S. stocks & ETFs — Invest in Apple, Microsoft, Tesla, and 3,000+ more
- Start with $1 — No large minimum required
- FREE until Dec 31, 2025! — Then $1/month + $1/trade
- Trade during U.S. market hours — Monday-Friday, 9:30am-4pm ET
- Your money stays yours — Withdraw anytime
- Brokerage services provided: ChoiceTrade is a member of SIPC and is registered with the SEC.
Clear, Simple Pricing
FREE TRADING until December 31, 2025! No monthly fees. No trading fees. Start investing today.
Why Wekeza costs less: Traditional investment platforms require $100-500 to start and charge $10-20 per month. Wekeza was built specifically to make investing accessible to everyone, especially the African Diaspora. We keep costs low so you can start small and grow your wealth.
What Our Community Says
Real people from the African Diaspora building wealth with Wekeza
"Wekeza gave me the confidence I needed to start investing. The lessons were clear and easy to follow. Now I understand the stock market and I'm building wealth for my future."
✓ From zero knowledge to confident investor
Kimberly B.
New York 🇺🇸
"As a husband and father, I wanted to start investing for my family's future but didn't know where to begin. Other apps had high minimums and confusing fees. Wekeza let me learn at my own pace and start with just $1. Now I'm building real wealth while balancing work and family."
✓ Husband & father • Building family wealth
Lakeith Whitley
California 🇺🇸
"Wekeza made investing accessible to me as a Haitian-American. The platform is simple, the fees are low, and I can finally build wealth for my family's future."
✓ Building generational wealth
Fritz Celestin
New York 🇺🇸
"Wekeza's World of Money transforms IQRA students with practical financial literacy and entrepreneurship—unlocking social mobility and generational wealth across Senegal and 31 nations. Aligned with 'Faith, Discipline, Excellence,' it delivers lasting community impact."
✓ 31 nations served • Faith-based financial education
Madame Akema James-Sarr
Founder/President, IQRA Bilingual Academy, Senegal 🇸🇳
"We implemented Wekeza's financial literacy program and saw tremendous student engagement. Wekeza even sponsored our business pitch competition, giving students real-world entrepreneurship experience. This is the financial education our students deserve."
✓ District-wide implementation • Pitch competition sponsor
Dr. Sean Davenport
Superintendent, Harlem Community School District 5, NYC 🇺🇸
"Wekeza is breaking down barriers to generational wealth for the African diaspora. They're leading discussions on financial technology expansion throughout the continent. When African regulatory bodies catch up, Wekeza will help Africa build wealth too."
✓ Entrepreneur • Pan-African vision
Magatte Wade
Founder, SkinIsSkin, Senegal 🇸🇳
01
Sabrina Lamb
Founder and Chief Executive Officer
Sabrina Lamb is the Founder and CEO of Wekeza Holdings, a Pan-African fintech platform headquartered in the U.S. that transforms how families across the African diaspora save, invest, and build generational wealth. Wekeza—meaning Wekeza (“save” and “invest”) in Swahili—delivers financial education and inclusive investment access across four African countries and the United States. Sabrina has contributed to Ghana’s foundational Ministry of Finance Digital Financial Services Policy, partnering with leading organizations including Mastercard, IQRA Bilingual Academy (Dakar, Senegal), Bronx Community School District 7, and McLain High School (Tulsa, OK). Her work consistently champions culturally relevant financial empowerment and access for African communities worldwide
Leadership Team
02
Dr. Erick Komolo
Kenya Legal Counsel
Dr. Komolo is a practitioner and academic based out of Nairobi, Kenya. He majors in Employment/Labour Law, Arbitration/Mediation, Human Rights & Constitutional Law, Judicial Review, Legal Audits, Land & Environmental Law, International Trade Law, Public-Private Partnerships, Monitoring & Evaluation, and Commercial Law generally. He has extensively advised clients and successfully argued cases before courts in these areas thro’ his firm DR.KOMOLO & PARTNERS ADVOCATES (www.komoloadvocates.com)
Leadership Team
03
Deborah Owens
Founder and CEO of WealthyU
Deborah is the Founder and CEO of WealthyU. WealthyU was founded to provide a financial success roadmap for professional women of color to overcome systemic barriers in the financial services industry which put their financial futures in jeopardy.
Wekeza Advisors
04
Ambassador Harold
E. Doley
first African-American to purchase a New York Stock Exchange seat. He was the first president of the African Development Bank.
Wekeza Advisors
05
Raghu Iyer
Raghu Iyer has 20-plus years of global experience in US, Europe & Asia in senior executive/management and executive board member roles including 12 years at CXO levels (COO, CSO & CIO) & board levels in fintech, financial services, pharmaceuticals, health tech, digital health and technology sectors. Prior to his current role at Nex Cubed since 2017 as a strategic investor/operator/advisor with early-stage firms, Raghu was Chief Business Strategy and Operations Officer as well as an Executive Board Member at Vivimed Labs, a mid-size generic pharmaceutical firm where he grew its business from US $48 million in annual revenues to $225 million over 5 years. Prior to that, in 2008, Raghu was founding CIO of Singapore Mercantile Exchange (SMX) which was acquired by ICE (Inter Continental Exchange) for $150 million in 2011. Raghu was also a member of the board of directors at SMX. During his long career, Raghu has held senior management positions in business/technology strategy and operations overseeing engagements globally totaling more than $100 billion in value at firms such as McKinsey, Morgan Stanley, J P Morgan, Wells Fargo, S&P, Oracle, KPMG, BDF AG etc. These initiatives focused on M&A, business/financial growth, corporate turnaround, Digital/IT Transformation Strategy, and operational/financial improvement & effectiveness. During his extensive career, Raghu has been engaged in 40 M&A transactions valued at more than $2.5 billion. Raghu has also played an active role in fund raising totaling more than $750 million for publicly listed and privately held firms as well as startups. Raghu holds an MBA from SIU, Carbondale, IL and received an MS in Engineering from University of Alaska, Fairbanks, AK. Raghu also attended the Global Advanced Management Program (GAMP) at Kellogg School of Management at Northwestern University, Chicago, IL.
Wekeza Advisors
Recognition
Wekeza has been honored by leading organizations for its impact in financial education and innovation. From MBE certifications to recognition by Yale, Silicon Harlem, Benzinga Global Fintech Awards, and Black Ambition, these achievements highlight our commitment to excellence and community empowerment.
Recent News
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Available In
01
United States
Empowering communities in the U.S. with financial education, business consulting, and growth opportunities tailored to local needs.
02
African Diaspora
Connecting the African diaspora with tools, resources, and strategies to build wealth, strengthen communities, and prosper globally.
Common Questions?
Wekeza is available in many countries across Africa, Europe, and North America. Availability varies by country due to financial regulations.
FREE TRADING until Dec 31, 2025 • No fees • Start with $1 • 8 languages
Wekeza is available in many countries across Africa, Europe, and North America. Availability varies by country due to financial regulations. Click "Available In" at the top of the page to see if Wekeza works in your country, or contact us to check.
You can link your bank account directly, or use mobile money services like M-Pesa (where available). The app will guide you through the process based on your location. Money transfers are secure and typically take 1-3 business days.
Yes. Your investments are held by ChoiceTrade, a regulated U.S. brokerage firm. ChoiceTrade is a member of FINRA and SIPC, which provides protection for your securities. Wekeza provides the education and technology; ChoiceTrade provides the secure brokerage services.
You can withdraw your money anytime. Sell your stocks/ETFs in the app, then request a withdrawal. Your money will be sent back to your bank account or mobile money account. Remember: when you sell investments, you might get back more or less than you put in, depending on how the market performed.
Yes! Wekeza was built specifically for beginners. Our lessons start with the very basics: "What is money?", "What is investing?", "How do stocks work?" Everything is explained in simple language, in your chosen language, with examples you can relate to. You don't need any prior knowledge.
You can invest in over 3,000 U.S. stocks and ETFs. This includes well-known companies like Apple, Microsoft, Amazon, Tesla, Coca-Cola, and many more. You can also invest in ETFs (Exchange Traded Funds), which let you invest in many companies at once, spreading your risk.
Wekeza
Ready to Start Your Wealth Journey?
Join people from across the African Diaspora who are learning to invest and building wealth with Wekeza.
FREE TRADING until Dec 31, 2025 • No fees • Start with $1 • 8 languages